Dealer Engagement

Make your dealers successful with your products.

Depending on the product lines you sell, providing a contextually relevant, personalized experience to your dealers is not easy without automation! Webinfinity can provide your dealers with a highly focused, curated experience built around the specific needs of each and every person in your ecosystem.  

  • Dealer Communications - provide real time updates and alerts on key dealer information such as pricing updates, sales promotions or product recalls
  • Sales - easily distribute leads and track the status of dealer opportunities through simplified workspaces that will help your dealer reps close dealers
  • Marketing - easily provide curated marketing and social content based on the product lines your dealers carry and the territories they support
  • Transactional Support - provide easy access to your existing support, order entry and financial management systems via our next generation portal interface

Dealer Engagement

Use Cases

Polaris

Dealer Portal

Working with many different dealers in many different countries, the ability to deliver a highly relevant and frictionless dealer portal experience is of key importance to Polaris.

Challenge

  • Needed to create a high impact, unified experience for the international dealer community including both Polaris and Indian Motorcycle resellers
  • Needed the ability to scale the dealer portal to support multiple brands, product lines, territories and languages
  • Needed full integration with the global roll out of MS Dynamics CRM

Solution

  • Needed to support partners with deal registration and opportunity management integrated with MS Dynamics CRM
  • Needed to deliver relevant content to partners in a timely manner

Polaris Screenshot

Results

  • Initial roll out to 5 primary countries in early 2020. Now expanded to support all international dealers in 16 countries.

Alula

Partner Experience & Employee Portal

Alula, a manufacturer of home security products, relies on its dealer network to be successful. The company is grounded on the belief that the best security solutions are put together by its professional security dealers who pull together complete security systems to meet their customers’ needs.

Challenge

  • Ensure all Alula dealers are up to speed on its comprehensive portfolio of alarm communicators, sensors and its home security and automation platform, Connect+.
  • Provide dealers all training, product updates, marketing resources, and installation guides through a compelling interface that is easy to personalize for the needs of different dealers with unique capabilities.
  • Enable easy publishing of additional resources by those experts closest to specific dealers and their needs
  • Provide employees with one location to find employee-facing documents, forms, and training while maintaining security on sensitive materials

Solution

  • A dealer portal to enable dealers to easily get to the resources they need to market, sell and technically support their customers.
  • Navigation and resources in the portal are targeted to different types of dealer personas – sales reps, marketing managers and technical teams.
  • Resources in the portal are curated utilizing the dynamic delivery capability in the Webinfinity platform. Alula dealers simply have to subscribe to the types of content they need for automatic notification via email of any updates and/or additions.
  • Authorized users can add specific updates or resources to any of the marketing, sales or technical areas in the portal.

Alula Screenshot

Results

  • Dealer activity in the portal has been steadily rising since the portal’s launch.
  • Significant content actions distributed fairly evenly across content downloads, links and videos visited, and content previews indicating full use of the content posted throughout the portal.
  • A significant number of new dealer relationships have been activated through the portal.