Building a Foundation for Channel Success with Partner Personas and Journey Mapping

Partner Personas and Journey Mapping: The Key to Channel Marketing Success

In the age of cloud and as-a-service models, a partner-centric approach is critical to effectively engaging partners and efficiently scaling up a partner program.

Understanding and utilizing partner personas and journeys has become essential to this, and is no longer the sole domain of the biggest partner programs. Companies of all sizes are using them to quickly and efficiently expand their partner ecosystem and steal mindshare from traditional power players.

Let’s face it – every year, the partner community has more alternatives beyond your company for serving their customers. So increasingly, the pressure is on to make every touch with them count. The edge in the war for partner mindshare is going to the providers that best cater to each partner’s individual needs and business model.

Watch as renowned channel expert and thought leader Kathy Contreras from Sirius Decisions and James Hodgkinson, Founder, Leader & Chief Evangelist of Webinfinity, explain how to dramatically accelerate and scale for channel growth by leveraging partner personas and partner's journeys as the foundation of your channel enablement and engagement strategies.

In this webinar, you will:

  • Learn a new performance-based approach that identifies six stages of development that channel organizations should focus on to make partners more productive.
  • Learn the key enablement techniques and tools needed to accelerate each partners’ progression through each stage of their journey with you, from recruitment to high producers.
  • See simple templates used by innovative channel leaders in researching, documenting, and applying partner personas and journeys.
  • See how many of the most innovative partner programs are leveraging next generation channel tech tools to deliver personalized experiences and enablement.