Redefining the Partner Experience — Now

[fa icon="calendar"] Feb 21, 2017 10:09:13 PM / by Chris Becwar

Chris Becwar

PRM systems have always been cumbersome and at least slightly inadequate.

Even today — as the demand for PRM is growing and technology is advancing at seemingly breakneck speeds in every other corner of our lives — PRM is failing to meet its potential in one or more critical ways. It’s important to acknowledge this fact as we move forward toward a future of effective partner experiences. We’ve written a whitepaper with our findings and would like to give you a little taste of what we’ve found.

If You’re Relying on Yesterday’s PRM Technology, You’re Already Losing the Game

No PRM system until now has come close to doing for strategic business-to- business content marketing and engagement what has been achieved in the world of business-to-consumer content marketing. Traditional approaches to PRM do not meet the standard of good design. Companies, customers, and partners have come to expect simple and elegant digital experiences from every online experience. Their partner experience is not an exception.

So Why Have Partner Experiences Lagged?

Because until now, no company had the magical mix of technological vision, deep consulting experience, rich understanding of the total content matrix, and design-led solutions in the PRM and partner space. It’s time to stop thinking about PRM systems and start focusing on the partner experience and what that means from a content-driven perspective of the channel environment. It’s time a company creatively and keenly focused its technology on taming and illuminating what PRM has really become: digital experiences driven by interactions across a myriad of systems and content sources — structured and unstructured alike.

Demand for PRM Grows but the Market Lacks a Leader

PRM has already shifted toward a digital experience platform market — and it’s a market that’s growing and coming into focus.

“Digital experience vendors recognize the need for a broad, well-integrated set of capabilities and have gone on a spending spree to either buy or build this out. Vendors hope to expand their relationships within an account and become ‘sticky’ to stakeholders across technology, marketing, and business roles.”
— The Forrester WaveTM: Digital Experience Platforms, Q4 2015.

Business-to-consumer content marketing has seen tremendous growth, adoption, and success. But for business-to-business marketing — and especially with channel partners — companies have lagged in adopting even the most foundational requirements for content marketing success.

Even Today’s Best PRM Solutions are Broken and Hurting You

Channel-based companies, and especially those in the technology sector, meanwhile, continue to suffer from:

  1. Fragmented and inefficient systems
  2. Poor content management
  3. Solutions that are difficult to scale
  4. Bad partner experiences that impact competitiveness
  5. Lack of effective measurements and metrics to optimize performance

Disrupting the PRM Market: A Single Digital Fabric

It’s time to redefine the partner experience through solution-driven technology and channel-led consulting experiences that weave PRM systems and content together in a single digital fabric. Nothing less than that will shift things in a way that addresses what companies, analysts, and partners all say is missing — even from today’s best PRM technology. Imagine living with your current PRM functionality and refining it over time. That concept alone would represent a whole new infrastructure.

Webinfinity – A Creative Disrupter

Webinfinity may seem new to the PRM scene. As a company, it is. But its founders are not. Webinfinity was born from 17 years of PRM-related domain expertise and technology innovation. Webinfinity is a unique approach to PRM that gives partner programs years of competitive advantage based on three key innovations:

  1. Tags - Webinfinity has developed a method to analyze and create usable intelligence from the vast wealth of unstructured data available on the web, without custom coding and complex data models. Our technology abstracts structured and unstructured content alike through our Uniform Tagging Model.
  2. Role-Driven Interface - Just as in life, each Webinfinity experience is unique. Each experience is based on the unique needs and preferences of the specific user.
  3. System of Record Integration - Users can operate within any system of record — Salesforce, for example — “in the background,” without leaving the Webinfinity platform.

Webinfinity Satisfaction (aggregated Webinfinity user satisfaction surveys)

91% - It delivers business value
89% - Easy to find what you need
85% - Next-generation user experience a “big” improvement
83% - Easy-to-use, easy-to-understand navigation
80% - “Extremely Useful” self-service features

Because of its world-class software and best-practice consulting and support services, Webinfinity is trusted by some of the world’s leading technology companies that depend on great partner relationships.

What You Can Expect

From CA Technologies to NetApp to Verizon to Firmenich, when you strip away all of the technological talk, Webinfinity has redefined the user experience in a way that gives companies — especially technology companies — five key benefits.

  1. Fast Deployment
  2. Measurable ROI
  3. Easy, Assured Scalability
  4. Ready to Run
  5. Fair Pricing

Webinfinity redefines the partner experience by weaving systems and content together into a single digital fabric. It’s born from and delivered with incredibly deep channel knowledge and experience, to drive greater revenue, increased productivity, maximized deal flow, and enhanced partner satisfaction.

Read more about Webinfinity in our Whitepaper or contact us today!

Topics: PRM, Partner Portals, Personalized Experience, Channel

Chris Becwar

Written by Chris Becwar

Chris is a Channel and Marketing veteran with expertise in SaaS platforms & indirect routes to market, advising top channel programs on strategy & trends.