Why Your Lack of Intelligence May Be Your Biggest Channel Problem...

[fa icon="calendar"] Dec 23, 2016 12:16:24 PM / by James Hodgkinson

James Hodgkinson

If you have a channel program, I’m going to start off by offending you.  When it comes to your partners you are being really dumb (sorry!).

You have systems of record for almost everything. Leads and opportunities in Salesforce, marketing campaigns in HubSpot, support tickets in Zendesk, [insert your favorite SaaS application here].

But what do you really know about your partners?

Sure, you’ve got their data in your PRM system - you can tell your gold reseller from your distributor - but is that enough?

When you start to look at all the variables that really constitute partner intelligence there are a LOT - profile, location, program, tier, product focus, authorizations, stage of relationship .. the list goes on.

Then let’s think about the specific employee at the partner - role, training authorizations, engagement level, individual interests, behavior, language, favorite football team (OK that one might not be quite so important)...

When you put all this together we are talking literally millions of exponential combinations of channel constituents, all with different needs, desires, and devices. Yet we serve for them by sending them to a web portal that basically looks the same for them as it does for the next guy (then wonder why they never come back).

Webinfinity is THE system of record for partner and content intelligence.

It is the only platform on the planet that can manage the unique supply and demand challenges of channel content (of any kind, from any source) - then present the user with a unique, individualized workspace which connects them to everything important based on who they are and what they need to drive your success.

So if you have realized it’s time to get smart about partner intelligence, it’s time to stop thinking about PRM as a transactional problem and start getting up close and personal with every single person in your channel ecosystem.

Let us show you how!

Topics: PRM, Channel, Content

James Hodgkinson

Written by James Hodgkinson

As Founder & CEO of Webinfinity and now SVP of 360ecosystems, I have led the development and launch of a game-changing SaaS Ecosystem Engagement Management platform, also known as 360ecosystems!