Gartner recently published its Market Guide for Partner Relationship Management Applications1 in which it has identified the emerging partner ecosystem platform category.
Of the 29 PRM vendors highlighted in this report, Webinfinity is recognized as being one of only two vendors offering both end-to-end management and partner ecosystem platform approaches for their PRM offerings.
“Webinfinity’s Engagement Automation Engine is well suited for the PRM use case with its infinite flexibility to integrate the growing variety of enterprise applications and systems,” commented James Hodgkinson, Webinfinity CEO. “It is configuration-based and rules-driven to deliver relevant experiences to different partner segments, automating engagement on demand.”
The Gartner report highlights the emergence of the partner ecosystem platform that utilizes unified data across all applications that are used within the broadly diversifying partner base. This platform extends well beyond the transactional partner portals that are characterized by one-way communications. The ecosystem platform supports “multi-partner business processes to drive revenue”, enabling intelligent communication and experience delivery across the entire sales network. With the accelerated transition to cloud-based solutions, this need for a unified experience platform for content, transactions, relationships and collaboration is critical to include hyperscalers, sellers, service providers and solution vendors.
“Gartner anticipates that disrupting the current business models through building sales partner ecosystems will be a game changer.”
Webinfinity’s engagement automation engine is now deployed in a broad spectrum of use cases where ecosystem complexity and diversity is the name of the game. Its prime functionality includes intelligent experience management and personalization, on-demand analytics, flexible integration leveraging its iPaaS partners, configurable transaction workflow and relationship management, advanced content management, localization support and more. Read more about how Webinfinity is redefining the partner experience.
Webinfinity is focused on driving engagement between vendors and their partners, manufacturers and their dealer network, companies and their employees or customers. The company’s leadership in digital engagement has resulted in a truly unique product that can be configured for an infinite number of different use cases, users, company types and sizes. Its Engagement Automation Engine intelligently and automatically connects business users to the resources they need to accomplish specific tasks without friction, organization barriers, or system silos.
1 Market Guide for Partner Relationship Management Applications, Gartner, May 8, 2019