When it Comes to Engagement - Less Really is More

[fa icon="calendar"] May 9, 2018 1:45:53 PM / by James Hodgkinson

James Hodgkinson

Google, Youtube, Facebook, Reddit, Amazon, Wikipedia, Yahoo, Twitter, eBay and Netflix. What do they have in common?

They all make the top ten online destinations for users based in the US. The combined market cap of these companies is over $2 trillion yet they barely existed ten years ago.

What else do they have in common?

  • Massive levels of repeat visitors and user touches per month
  • An ability for a user to sign up and create a private/authenticated experience
  • The ability to support all different kinds of users but in a way that is personal to their owns needs, profile and interests
  • Highly effective user interfaces that work on every device without any friction

And crucially:

  • A simple feature set that is easy to learn and adopt
  • Zero complexity or feature/function overload

You don’t have to be a rocket scientist to work out that all key b2b engagement is going digital and will be based on following the same kind of underlying principles established by these consumer engagement giants.


Having spent a lifetime working on helping companies build portals designed to drive user engagement we saw these trends coming and started to build a new architecture to embrace the era of Cloud and SaaS. It started out as an ambitious vision (originally adopted by a few visionary clients) and is now being recognized industry-wide as a game-changing approach.

Webinfinity competes against some great companies - many of which provide a longer list specific features and functions then we do. For those of you that manage RFP’s (and love listing out a wish list of every possible piece of functionality you could ever imagine!) these companies may be right up your street.

But the RFPs of this era need to focus less on the features and more on the results.

How much user engagement will this platform drive? How will using this technology support the business goals we have? What is the true ROI and how will it be measured?

At Webinfinity we believe that everything rests on engagement. Acquiring and retaining frequently engaged users across all areas of your business ecosystem is a critical ingredient to success in the digital era and technology that helps you achieve this is mission critical.

So when you are looking at your next portal purchase the question should not be “how many things can this do” but instead - “how will this drive the engagement we need”?

We’d love to show you Webinfinity makes that possible.

Topics: PRM, Partner Portals, Channel, Content, Engagement

James Hodgkinson

Written by James Hodgkinson

As Founder & CEO of Webinfinity and now SVP of 360ecosystems, I have led the development and launch of a game-changing SaaS Ecosystem Engagement Management platform, also known as 360ecosystems!