CMOs Challenged With Revisiting the Profit Potential of Their Programs

[fa icon="calendar"] Aug 15, 2017 3:41:00 PM / by Chris Becwar

Chris Becwar

Okay, reality check time. What's the "channel IQ" of the typical CMO?

I got a chance to reflect on this with Demand Gen Report magazine's Terry Moffatt.

Read the full article here:

Topics: Partner Portals, Personalized Experience, Partner Ecosystem, Channel Infrastructure, News

Chris Becwar

Written by Chris Becwar

Chris is a Channel and Marketing veteran with expertise in SaaS platforms & indirect routes to market, advising top channel programs on strategy & trends.