How to Build Dealer Relationships Through Personalized Engagement

[fa icon="calendar"] Jun 18, 2020 12:51:44 PM / by James Hodgkinson

James Hodgkinson

The relationship between a dealer and their customers is paramount in dealer-enabled industries.

The importance of this relationship is evident across most production sectors, including automotive, marine, home furnishing, industrial and heavy equipment manufacturing. The manufacturer’s primary responsibility is to support its dealer with increased sales and customer retention.

According to Transparency Market Research, the dealer management solutions market is expected to reach $10.769 billion by 2026, growing at CAGR 6.7%. Most dealer management software is designed to solve issues related to inventory management, dealer operations, customer retention and help desk support. Current solutions are unable to personalize the engagement and communication between manufacturers and their dealers.

The competitive case study between Caterpillar and Komatsu, first published in Harvard Business Review, showcased the importance of integrating the dealer into the manufacturer’s business systems, and in particular, the criticality of constant communication and engagement between the parties. This same philosophy is evident in 360ecosystems work with clients selling through dealer networks.

Redefining Dealer Management

360ecosystems is redefining dealer management with a next generation digital engagement solution. Each 360ecosystems-powered dealer portal provides a single pane of glass communication platform for manufacturers to strategically collaborate with their valuable dealers. Through this unified engagement interface, manufacturers and their dealers can manage complex business processes including pipeline management, resource distribution, and marketing support activities. Additionally, existing dealer management applications can be connected through 360ecosystems unified interface, providing dealers with access to all mission critical business management systems.

Context Is King

The real value of a dealer engagement solution is in its ability to dynamically deliver a relevant experience for a specific dealer based upon that dealer’s particular requirements at any given moment. A dealer engagement solution that can automate the delivery of this hyper-personalization across an ecosystem of thousands of dealers is extremely powerful. 360ecosystems dealer engagement solution is purpose built to automate personalization at scale with a singular focus on increased dealer engagement.

The Power of Actively Engaged Dealers

There is no doubt that actively engaged dealers drive increased manufacturer revenue. As an added benefit, actively engaged dealers will execute more efficiently when compared to disengaged dealers. For example, it will be easier for engaged dealers with access to relevant and timely training materials to ensure that their employees remain well versed on manufacturer products, pricing strategies and future product roadmaps. The ability to easily maintain product proficiency will reduce the dealer’s training/ re-training costs, ultimately driving larger margins for that actively engaged dealer. By leveraging a technology that facilitates increased dealer engagement, the manufacturer has enhanced the symbiotic manufacturer-dealer relationship allowing both the manufacturer and dealer to benefit.

Do you want to learn more about 360ecosystems dealer engagement solution?

Topics: Personalized Experience, Content, Engagement

James Hodgkinson

Written by James Hodgkinson

As Founder & CEO of Webinfinity and now SVP of 360ecosystems, I have led the development and launch of a game-changing SaaS Ecosystem Engagement Management platform, also known as 360ecosystems!