360ecosystems Blog

James Hodgkinson

James Hodgkinson
As Founder & CEO of Webinfinity and now SVP of 360ecosystems, I have led the development and launch of a game-changing SaaS Ecosystem Engagement Management platform, also known as 360ecosystems!
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Recent Posts

Engagement Management + Incentives Automation = Ecosystem Orchestration (EM + IA = EO)

Mar 28, 2022 9:28:05 AM / by James Hodgkinson

Why the merger of Webinfinity and 360insights® is a game changer for ecosystem-first enterprises.

Webinfinity™ and 360insights® Join Forces

Mar 14, 2022 7:24:13 AM / by James Hodgkinson

Acquisition of Webinfinity by 360insights makes way for launch of 360ecosystems – The culmination of 360insights’ multi-year vision to bring together the best channel engagement and business optimization companies and technologies.

What is Ecosystem Orchestration - and Why is it so Important?

Nov 10, 2021 4:04:00 PM / by James Hodgkinson

You may or may not be aware but we are currently in the middle of a seismic shift in the way business is being done.

Webinfinity Powers Partnership Leaders' Community Hub

Oct 20, 2021 10:03:13 AM / by James Hodgkinson

Partnership Leaders is the Technology industry association for Partnership, Channel, Alliances and Business Development leaders.

Webinfinity and 360insights Form Strategic Partnership

Jun 10, 2021 9:46:58 AM / by James Hodgkinson

Collaboration Combines Webinfinity's Automated UX Solution with 360insights’ End-to-End Channel Success Platform for Channel Incentives Automation.

The Future of PRM - How Will Partner Relationship Management Develop?

Dec 7, 2020 5:21:10 AM / by James Hodgkinson

What does the future look like for PRM?

Everbridge Launches New Partner Portal – Key to Their Partner Program

Oct 27, 2020 12:27:49 PM / by James Hodgkinson

In 2020, Everbridge is focused on building out its partner program.

Infosys and Webinfinity Create Dynamic Alliance Partner Management Hub

Sep 22, 2020 12:48:49 PM / by James Hodgkinson

Infosys, a next-generation digital services and consulting organization, leads digital transformation initiatives for a global community of clients.

Webinfinity Wins Gold in the 8th Annual 2020 CEO World Awards

Sep 15, 2020 8:00:00 AM / by James Hodgkinson

Webinfinity has been awarded Top Company of the Year in the Information Technology Cloud/SaaS category.

How to Build Dealer Relationships Through Personalized Engagement

Jun 18, 2020 12:51:44 PM / by James Hodgkinson

The relationship between a dealer and their customers is paramount in dealer-enabled industries.

Activating Engagement Data in Real Time to Personalize User Experience

May 28, 2020 2:11:50 PM / by James Hodgkinson

Enterprise digital transformation is the driving force behind a broad re-design of business processes.

ConnectWise Partnership with Webinfinity to Revolutionize Engagement

Oct 30, 2019 7:25:45 PM / by James Hodgkinson

ConnectWise, the leading provider of business automation software for technology solution providers (TSPs), today announced a strategic partnership with Webinfinity.

Think Twice Before Building a Partner Portal on Salesforce Communities

Oct 29, 2019 10:10:25 PM / by James Hodgkinson

Salesforce started out with the bold promise of ‘no software’.

Webinfinity Welcomes Sean Donnelly to Growing Client Success Team

Sep 11, 2018 10:23:00 AM / by James Hodgkinson

The Webinfinity team is excited to share that the Webinfinity team continues to expand and that at the beginning of this month, Sean Donnelly has joined Webinfinity in the role of Chief Strategy Officer.

When it Comes to Engagement - Less Really is More

May 9, 2018 1:45:53 PM / by James Hodgkinson

Google, Youtube, Facebook, Reddit, Amazon, Wikipedia, Yahoo, Twitter, eBay and Netflix. What do they have in common?

Partner Engagement Strategy - How is it Critical to Channel Success?

Mar 26, 2018 6:02:21 PM / by James Hodgkinson

Engagement is a measure of how involved partners are with a vendor’s brand.

Webinfinity Included in Latest Gartner PRM Report

Feb 19, 2018 6:07:47 AM / by James Hodgkinson

Webinfinity is honored to be included in Gartner's latest report on the key Partner Relationship Management technology providers!

RingLead Supercharging Partner Growth with Webinfinity

Jan 30, 2018 12:44:00 PM / by James Hodgkinson

As sales and marketing become increasingly automated, the pressure to properly capture, cleanse, analyze and share the wealth of customer and market data is increasing in parallel.

PRM: The Return on Investment Challenge

Jan 26, 2018 9:44:59 AM / by James Hodgkinson

To drive true return on investment (ROI) you need to put all the focus on partner engagement.

Partner Engagement: The Home Truths You Need to Hear

Dec 8, 2017 11:56:30 AM / by James Hodgkinson

The best partner engagement strategies start with accepting some home truths around the realities of what your partners really think and how they really act.

Why Channel Partners Can Lead to B2B Software Success

Dec 4, 2017 3:02:37 PM / by James Hodgkinson

Webinfinity's chief evangelist James Hodgkinson explains how a digital first approach to partner management is the foundation of channel success with the Software Executive magazine.

Understanding Your Channel Life Stage is Critical to Driving Success

Nov 17, 2017 11:47:48 AM / by James Hodgkinson

There are a lot of things a channel VP can do to accelerate revenues, but choosing exactly what to do based on an honest assessment of your channel’s life stage is a great place to start.

Enabling Partners Now the KEY to B2B Tech Success

Oct 20, 2017 8:59:59 AM / by James Hodgkinson


One Portal For Partner Programs?

Sep 26, 2017 8:29:01 PM / by James Hodgkinson

Webinfinity's chief evangelist James Hodgkinson introduces bringing a new digital-first future to channel engagement with the Channel Executive magazine.

Join Webinfinity in Avereteks Office Hours

Sep 5, 2017 12:13:35 PM / by James Hodgkinson

You may have questions or are looking for ideas to solve your channel challenges. Tune into Office Hours for advice and inspiration from peers and experts.

Postcard from XChange 17 - The Digital First Channel is Here

Aug 18, 2017 10:47:27 AM / by James Hodgkinson

It was exciting to meet with so many people this week at XChange Florida.

Why it’s Time to Ditch the Partner Portal

Jul 26, 2017 9:25:00 AM / by James Hodgkinson

We live in a digital first world - and the shift has happened very quickly. Let’s consider our personal lives. In a few short years, we now find a huge proportion of our time is spent engaging digitally.

Be All Things to Everyone – the Potential of Channel Personalization

May 3, 2017 9:30:00 AM / by James Hodgkinson

No two business partners are created equal.

Why is Digital Engagement the Key to Future Channel Success?

Apr 12, 2017 10:30:00 AM / by James Hodgkinson

Some things in technology are easy to predict (just by looking at what’s already happened).

Self-Evaluation of your Partner Experience

Apr 5, 2017 8:45:00 AM / by James Hodgkinson

What does it take for your partner experience to be great? Whether you buy or build your own partner portal, what do you expect from your partner experience?

Why Traditional PRM Isn’t Serving You Anymore

Mar 7, 2017 2:46:11 PM / by James Hodgkinson

Every PRM solution today is lagging in two mission-critical areas.

The Channel Performance Problem - Why Partners Fail to Perform

Mar 1, 2017 2:47:00 PM / by James Hodgkinson

Partner relationship management (PRM) systems are broken and hurting you — they’re cumbersome, and only superficially address the real issue of maintaining and growing partner relationships.

Partner Experiences: Why Build When You Can Buy?

Feb 15, 2017 8:50:00 AM / by James Hodgkinson

Creating a great digital partner experience is a vital ingredient to channel success – so why do so many organizations take the risk of trying to do it in-house?

Why Your Lack of Intelligence May Be Your Biggest Channel Problem...

Dec 23, 2016 12:16:24 PM / by James Hodgkinson

If you have a channel program, I’m going to start off by offending you.  When it comes to your partners you are being really dumb (sorry!).

Webinfinity Replaces Partner Portals with Personalized Experiences

Dec 7, 2016 3:23:00 PM / by James Hodgkinson

A summary of the Webinfinity solution and benefits of personalization based portals.

Partner Portals: This Time it’s Personal

Nov 13, 2016 11:45:00 AM / by James Hodgkinson

Why partner portals often fail to deliver for the channel.

Why Do Your Business Partners Hate Your Portal?

Nov 7, 2016 12:37:00 PM / by James Hodgkinson

How implementing a comprehensive, personlized content portal can resolve the current challenges faced by partners.

Educating Your Content – a Practical Guide

Nov 6, 2016 12:35:00 PM / by James Hodgkinson

The Webinfinity strategy for successful delivery of personalized content.

Why Webinfinity is better than SAP, Microsoft and Salesforce

Oct 9, 2016 12:40:00 PM / by James Hodgkinson

This is not a blog about my software is better than your software. It is about a better vision.

Take Complexity Out of Enterprise Content

Oct 7, 2016 12:36:00 PM / by James Hodgkinson

For many organizations, getting the right information to managers, salespeople, partners, and customers takes too much time and costs a great deal of money.

Has Salesforce Become the New SAP?

Sep 22, 2016 12:35:00 PM / by James Hodgkinson

I recently read this piece regarding the launch of HP’s new Unison program, a big part of which is their new partner portal. Like many other technology companies they chose to build it on Salesforce.com.